Waves Privacy Policy

This Privacy Policy governs the manner in which Waves collects, uses, maintains and discloses information collected from users (each, a "User") of the www.waves.com website ("Site"). This privacy policy applies to the Site and all products and services offered by Waves.

Personal identification information

We may collect personal identification information from Users in a variety of ways and circumstances, including, but not limited to, when Users visit our Site, register on the Site, place an order, subscribe to the newsletter, respond to a survey, or fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for their name, email address, mailing address, phone number, and/or credit card information, as appropriate. Users may, however, visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit their information to us. Users may always refuse to supply personally identification information, though this may prevent them from engaging in certain Site-related activities.

Non-personal identification information

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include browser name, type of computer, and technical information about the User’s means of connecting to our Site, such as the operating system, the Internet service provider utilized, and other similar information.

Web browser cookies

Our Site may use "cookies" to enhance user experience. Users’ web browsers place cookies on their hard drives for record-keeping purposes and sometimes to track information about them, such as their behavior on the website. Waves may then target these Users based on their website behavior, including content viewed and products ordered, with advertisements across the Internet for special deals, promotions, etc. Third-party vendors, including Google, may also use information about Users’ past visits to the Waves Site in order to place Waves advertisements online to these Users.

Users may choose to set their web browser to refuse cookies or to alert them when cookies are being sent. If they do so, however, some parts of the Site may not function properly. Users may similarly opt out of Google’s use of cookies by visiting Google’s Ads Settings. Users may also opt out of a third-party vendor’s use of cookies by using the Network Advertising Initiative opt-out page.

Remarketing with Google Analytics

In addition to the above, Waves uses Remarketing with Google Analytics to advertise online, retargeting Users via Google’s advertising platform, Google Adwords. Third-party vendors, including Google, may show Waves ads on sites across the Internet. Waves and third-party vendors (including Google) may use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on Users’ past visits to the Waves Site.

How we use collected information

Waves collects and uses Users’ personal information for the following purposes:

  • Waves may use aggregate information to personalize user experience and to understand how the Users as a group use the services and resources provided on the Site.
  • To improve the Site and its offerings based on Users’ information and feedback.
  • To improve customer service. Users’ information helps us respond more effectively to Users’ customer service requests and support needs.
  • To process transactions. Waves may use the information Users provide about themselves when placing an order to provide service for that particular order only. Waves does not share this information with outside parties, except to the extent necessary to provide the particular service requested.
  • To administer Site content or features (promotions, surveys, etc.), or to send Users information they agreed to receive about topics we think will be of interest to them.
  • To send periodic emails. The email address Users provide for order processing will be used only to send them information and updates pertaining to their order or to respond to their inquiries, requests or questions. Users who decide to opt into Waves’ mailing list will receive emails that may include company news, updates, related product or service information, etc. Users who wish unsubscribe from the list may do so at any time by following the detailed instructions found at the bottom of each email they receive from Waves.

How we protect your information

We follow appropriate data collection, storage and processing practices and suitable security measures in order to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information, and all other data stored on our Site.

Sensitive and private data exchange between the Site and its Users happens over a secured SSL communication channel and is encrypted and protected with digital signatures.

Sharing your personal information

Waves does not sell, trade, or rent out Users’ personal identification information to other parties. For the purposes outlined above, Waves may share with its business partners, trusted affiliates, and advertisers generic aggregate demographic information not linked to any personal identification information regarding visitors and Users. Waves may use third-party service providers to help it operate its business, administer the Site, and/or run activities on Waves’ behalf, such as sending out newsletters or surveys. Waves may share Users’ information with such third parties, for those limited purposes only and subject to Users’ permission.

Third-party websites

Users may find advertising or other content on the Site that links to the websites and services of Waves’ partners, suppliers, advertisers, sponsors, licensors and other third parties. Waves does not control the content or links that appear on such other sites and is not responsible for the practices they employ. Such sites or services, including their content and links, may change constantly and have their own privacy and customer service policies. Browsing and interaction on any other website, including websites that link to the Waves Site, are subject to the other website’s own terms and policies.

Advertising

Ads appearing on our site may be delivered to Users by advertising partners who may set cookies. These cookies allow the ad server to recognize the User’s computer each time they send the User an online advertisement, allowing the advertiser to compile non-personal identification information about the User or others who use his or her computer. Among other things, this information allows ad networks to deliver targeted advertisements that they believe will be of interest to the User. This privacy policy does not cover the use of cookies by any advertisers.

Changes to this privacy policy

Waves has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to check this page frequently for any changes in order to stay informed about how we are helping to protect the personal information we collect. Users acknowledge and agree that it is their responsibility to review this privacy policy periodically and become aware of modifications.

Users’ acceptance of these terms

By using this Site, you signify your acceptance of this policy and terms of service. If you do not agree to this policy, please do not use our Site. If you continue to use the Site after changes to this policy are posted, you will be considered as having accepted those changes.

Contacting Waves

If you have any questions about this privacy policy, the practices of this Site, or your dealings with this Site, please contact us at:

Waves Inc.
www.waves.com
2800 Merchants Drive
Knoxville, TN 37912

1-865-909-9200

This document was last updated on April 10, 2014.